Adwumakuo Nketewa ne Mfinimfini (SMEs) na ɛyɛ adwuma dodoɔ no ara a ɛwɔ Ghana na wɔma nnipa mpempem pii nya adwuma yɛ.

Ɛmfa ho sɛ wɔho hia kɛse no, SMEs pii de wɔn adwene si nneɛma yɛ ne ne tɔn so titire berɛ a wɔmma wɔn adwene nkɔ dwatɔfoɔ ahiadeɛ asekyerɛ so papaaha. Yei taa ma wɔn dwa so te, dwatɔfoɔ mfa wɔn ho mma wɔn yiye, na adwuma no gyae yɛ.

Dwatɔfo-anisoadehyeɛ (marketing orientation) yɛ adwuma nyansapɛ a ɛde dwatɔfoɔ si adwuma ho gyinaeɛ biara mfimfini. Sen sɛ wɔbɛyɛ nneɛma kɛkɛ na wɔada mpaeɛ sɛ dwatɔfoɔ bɛtɔ no, adwumakuo a wɔdi dwatɔfo-anisoadehyeɛ so no di kan hwehwɛ dwatɔfoɔ ahiadeɛ na afei wɔayɛ nneɛma ne som a ɛbɛma saa ahiadeɛ no ama wɔn kɔm adwo kyɛn wɔn akansifoɔ.

Nneɛma 38 a emu yɛ den a enti a ɛsɛ sɛ SME biara a ɛwɔ Ghana gye dwatɔfo-anisoadehyeɛ to mu ne yi.

1. Ɛboa ma adwumakuo te dwatɔfoɔ ahiadeɛ ase.
2. Ɛma dwatɔfoɔ abotɔyam kɔ anim.
3. Ɛhyɛ dwatɔfoɔ nokorɛdie ma berɛ tenteenten den.
4. Ɛma wɔtɔ nneɛma kɔ anim bio ne bio.
5. Ɛhyɛ adwumakuo no din pa mu den.
6. Ɛma akansidie mu mfasoɔ titire.
7. Ɛma dwa kɔ anim.
8. Ɛma mfasoɔ a wɔnya kɔ anim.
9. Ɛte dwetiri tɔn kwan so sɛeɛ so.
10. Ɛboa ma wɔnya dwa mu hokwan afoforɔ.
11. Ɛmmoa ma wɔyɛ nneɛma foforɔ gyina nsɛm a dwatɔfoɔ de ma so.
12. Ɛma nneɛma ne som a wɔde ma no kɔ anim wɔ su mu.
13. Ɛma nkitahodiɛ a ɛda wɔne dwatɔfoɔ ntɛm no tu mpɔn.
14. Ɛhyɛ nkɔmmɔbɔ pa a ɛda wɔne dwatɔfoɔ ntɛm nkuran.
15. Ɛma dwatɔfoɔ ahotosoɔ kɔ anim.
16. Ɛma wɔtumi kura dwatɔfoɔ mu yiye.
17. Ɛboa ma adwumakuo yɛ ntɛm bua nsakraeɛ a ɛba dwa so.
18. Ɛhyɛ boɔ a wɔde to nneɛma so ho gyinaeɛ pa nkuran.
19. Ɛmmoa ma nneɛma foforɔ a wɔde ba dwa so di mu.
20. Ɛhyɛ dwa mu nhwehwɛmu a ɛkɔ so daa nkuran.
21. Ɛma gyinaeɛsie tu mpɔn nam dwatɔfoɔ su a wɔnte aseɛ so.
22. Ɛhyɛ intanɛte so dwetiri tumi mu den.
23. Ɛma nkitahodiɛ wɔ intanɛte so nkumaa so tu mpɔn.
24. Ɛma nnipa de ano kyerɛ afoforɔ kɔ anim.
25. Ɛte dwatɔfoɔ nkasa so nam mpuntuo a wɔdi kan yɛ so.
26. Ɛma adwumayɛfoɔ nim deɛ dwatɔfoɔ hwɛ kwan kɛse.
27. Ɛboa ma adwumakuo da wɔn ho adi sane nsonsoneɛ firi akansifoɔ ho.
28. Ɛboa ma adwuma no nyini kɔ anim daa.
29. Ɛma wɔtumi gyina pintinn berɛ a sikasɛm asɛe no.
30. Ɛtwe sika de-kɔ-adwuma-mu foɔ ne sikakorabea ahodoɔ.
31. Ɛma ayɔnkofa a ɛda wɔne mfa-ntɔnfoɔ ne mfa-mbrafoɔ ntɛm tu mpɔn.
32. Ɛhyɛ suban pa adwumayɛ nkuran.
33. Ɛma dwatɔfoɔ somboɔ a wɔde ba berɛ tenteenten mu kɔ anim.
34. Ɛboa ma adwuma no trɛ kɔ dwa foforɔ mu.
35. Ɛma nneɛma a wɔde di adwuma kyɛfa tu mpɔn nam dwatɔfoɔ somboɔ so adwene a wɔde si so.
36. Ɛhyɛ mpuntuo a ɛkɔ so daa amammerɛ nkuran.
37. Ɛmoa ɔman no sikasɛm mpuntuo nam SMEs a ɛhyɛ wɔn den so.
38. Ɛsesa adwumakuo firi nneɛma-nkutoo-so de kɔ dwatɔfoɔ-titire-so ampa.

Ɛkwan a Ɛda Yɛn Anim

Wɔ nnɛ yi adwumayɛ akansidie mu no, nkonimdiɛ mfi kɛseɛ ne hwan na ɔyɛ nneɛma pii sen biara bio, na mmom ɛfiri hwan na ɔte dwatɔfoɔ ase kyɛn biara. SMEs a wɔgye dwatɔfo-anisoadehyeɛ to mu no nya kwan kɛseɛ sɛ wɔbɛsi adwuma din a emu yɛ den, wɔbɛkura dwatɔfoɔ nokwafoɔ mu, wɔbɛfata nsakraeɛ a ɛba dwa so, na wɔanya nkosoɔ a ɛkɔ so daa.

Ma Ghana adwumayɛfoɔ no, ɛnsɛ sɛ wɔbu dwa-kyerɛ sɛ ɛyɛ berɛ biara dawurubɔ dwumadie kɛkɛ, na mmom sɛ ɛyɛ nyansapɛ a ɛkyerɛ adwuma no nyinaa kwan. Gyinaeɛ biara—firi sɛnea wɔyɛ adeɛ ne ne boɔ so te kɔsom a wɔde ma dwatɔfoɔ ne nkitahodiɛ so—ɛsɛ sɛ ɛfyɛ asemmisa titire baako yi so: “Deɛben na ɛde somboɔ kɛseɛ pa ara brɛ yɛn dwatɔfoɔ?”

SMEs a wɔbɛbuasua saa asemmisa yi berɛ biara no na wɔbɛyɛ deɛ wɔbɛdi mu yiye wɔ Ghana dwa a ɛresakra yi mu.

Nso a Ɛfa Ɔwerɛfoɔ Ho
Dr. Ibn Kailan Abdul-Hamid ne Dwa-kyerɛ Dwumadibea Panyin wɔ University of Professional Studies, Accra (UPSA). Ɔyɛ nhomasua mu nimdefoɔ ne dwa-kyerɛ ho benfoɔ a ɔwɔ nimdeɛ titire wɔ dwa-kyerɛ, adwuma nhyehyɛeɛ, ne dwatɔfoɔ suban ho.